Launching In:
41 days

A raw, coconut-derived cleaning concentrate. Join the project.

Most 'eco' cleaners feel watered down. Not this one. 50x concentration — one cleaner for all surfaces. No plastic. No Greenwashing.

Capped at 100 spots

100% refundable anytime, no questions asked. Retail is estimated at $75 AUD. Deposits lock $25 off at first purchase.

50x

One Concentrate.

50 Bottles of Spray.

You're constantly buying more cleaners. Our high-actives concentrate is engineered to last beyond what you're used to. A single stainless steel can yields enough heavy-duty formula to make 50 standard spray cleaners — no bulk or endless plastic waste.

What your $15 deposit unlocks:

Behind-the-Scenes Feed

Raw updates from manufacturing runs, packaging tests, and the actual decisions behind the formula — not polished announcements after the fact.

First-Run Allocation

One of 100 spots for Batch 001 before it opens to the public — and get $25 off at launch.

Beta-Testing Invites & Design Iterations

Exclusive opportunities to receive early unreleased R&D samples and see design iterations that never reach the public.

Reserve My Spot

Capped at 100 spots

Fully refundable.

P.S. If a leaf on the label is enough to convince you, this isn't for you. If you'd rather check yourself than take our word for it — secure your spot now.

Why we are building this in the open.

We refused to believe eco means compromise. 'Green' cleaners chase buzzwords, not chemistry. We're pushing for one concentrate that replaces the 10 different bottles under your sink — packaged in cold steel, not more plastic. This isn't a launch. It's a project, built in the open with people who want the same thing.

The Chemistry

What we are currently engineering in the lab.

The Bio-AOS Base

Typical 'eco' formulas rely on weak sugars. We are stabilising a heavy-duty Alpha Olefin Sulfonate derived entirely from coconut oil to guarantee massive flash foam and instant grease emulsification.

The Hinokitiol Guard

No synthetic preservative blend. Just potent Hinokitiol, an extract from cypress and hinoki wood, prized for centuries for resisting rot. Dosed to keep the concentrate stable, while providing an unmistakable scent.

The Tap-Water Shield

GLDA, a readily biodegradable chelator, so you can mix with regular tap water. It binds hard-water minerals on dilution, without the acid that would otherwise risk stone and metal surfaces.

Not ready to commit? Be first to know.